UGC retainer: monthly content, done for you.
A UGC retainer gives your brand a set number of scroll-stopping videos every month, filmed and edited for you, so your TikTok, Reels and ads never run dry. One creator who learns your brand, on a simple monthly agreement, instead of chasing one-off videos and starting from scratch each time.
Why a UGC retainer beats one-off videos
Short-form platforms reward brands that show up consistently, not in bursts. A single great video is a spike; a UGC retainer is a steady feed of fresh content that keeps your account active and your ads stocked with creative to test.
On a retainer your cost per video drops, planning gets easier, and I already know your brand, your products and your tone, so every month gets sharper instead of resetting. You brief less and post more.
It’s the difference between scrambling for content and having it land in your inbox on schedule. For why posting cadence matters on short-form, see TikTok for Business and Think with Google.
What a UGC retainer looks like
A single month is a mix of hooks, product features and trend-led cuts, each one filmed and edited for the feed it’s going on.
What’s in a UGC retainer
Every retainer is built around a set monthly output, with the whole process handled so all you do is post or hand the files to your ad manager.
- ✦ A set number of UGC videos each month
- ✦ A mix of hooks, formats and styles
- ✦ Filming and editing both included
- ✦ Editing of your own clips too
- ✦ Monthly planning so nothing is guesswork
- ✦ Revisions built in
- ✦ Usage rights for organic and paid
- ✦ Priority turnaround over one-off work
UGC retainer packages, scaled to you
Pick the monthly output that fits, then we scope the rate together based on volume and usage. Every plan covers concept, filming and editing.
Starter
- ✦ 4 UGC videos a month
- ✦ One platform focus
- ✦ Concept, film & edit
- ✦ Monthly plan & one revision round
Growth
- ✦ 8 UGC videos a month
- ✦ Multiple styles & platforms
- ✦ Editing of your own clips too
- ✦ Priority turnaround
Scale
- ✦ 12 or more a month
- ✦ Always-on across platforms
- ✦ Repurposing & ad variants
- ✦ Monthly strategy call
Your monthly UGC content
Onboard
We start with a kickoff to map your brand, products and the platforms you’re feeding. I set up a simple content plan so every month has direction from day one.
UGC retainer FAQs
What is a UGC retainer?
A UGC retainer is a monthly agreement where I create a set number of user-generated-content videos for your brand each month, filmed and edited and ready to post. You get consistent content and a creator who knows your brand, instead of booking one-off videos each time.
How much does a UGC retainer cost?
Retainers are priced per month based on how many videos you need and the usage rights, so you only pay for the volume you’ll use. Tell me your monthly output and platforms and I’ll send a quote. For smaller needs, my one-off packages start lower.
How many videos are in a monthly UGC retainer?
Most brands start at four or eight videos a month and scale up. The right number depends on how many platforms you’re feeding and whether the content is for organic, paid, or both.
Does the retainer include editing my own footage?
Yes. A UGC content and editing retainer covers both: I film new content and I can edit clips you already have into short-form, so one shoot or trip becomes a month of posts.
Can I change the number of videos each month?
Retainers flex. We can scale the monthly output up for a launch or busy season and back down after, as long as we plan it in advance so the schedule holds.
What’s the minimum commitment?
I keep terms simple and short so a retainer earns its place month to month. We’ll agree a starting term on our first call and review it together.
Recent retainer work
Ready for a UGC retainer that keeps your feed full?
Tell me your brand, your platforms and roughly how many videos a month, and I'll come back with a plan within 1 working day.
