UGC creator for wellness and fitness brands.
Wellness only sells if people believe it, and they’ve seen every fake transformation going. I’m Monique and I make the opposite: real, lived-in content from someone who actually lives the balance. The morning routine, the honest “here’s why I use it”, the workout that doesn’t look staged, cut to run on your feed and your ads.
In wellness, trust is the whole game
Your product might be brilliant, but your customer has been burned before: the “shredded in 30 days” ad, the influencer who clearly never opened the tub, the before-and-after that doesn’t add up. Polished doesn’t cut through any more. It reads as suspicious.
What sells wellness and fitness now isn’t someone flexing in a mirror. It’s someone real weaving your product into a day that looks like theirs: honest, lived-in, a little unglamorous. That’s what people believe, and in this category belief is the entire thing they’re buying.
For how people research health and fitness on short-form, see TikTok for Business and Think with Google.
Wellness I have actually filmed
No fake transformation and no numbers I can’t stand behind, just the work. Float Plant Liverpool, pilates studios, head spas, paddleboarding and the wellness and balance content I make on my own channels most weeks. Press play and judge the craft.
UGC for every kind of wellness brand
If it helps someone feel better, move more or slow down, I can make content people trust, whether you’re a supplement, a studio, activewear, a spa, a retreat or an app.
Supplements & nutrition
Shown as part of a real morning, not held up to camera. Personal experience rather than health claims, which sells better and keeps you clear of the ASA.
Studios, gyms & classes
The class, the space, the feeling afterwards. Content that makes someone book a first session.
Activewear & kit
Worn on a real walk, a real workout or a real trip, so the fit and the fabric speak for themselves.
Spas, head spas & treatments
Calm, unhurried, right down to the glow afterwards. The kind of content that makes people want to book it.
Retreats & wellness stays
I’m travelling across Asia right now, so retreats, wellness resorts and stays get on-location footage from a guest’s point of view.
Health & fitness apps
Habit, workout, meditation and sleep apps, shown in the exact moment they help in a real day.
One shoot, a month of content
Everything from routine to finished clip
Every wellness project is handled end to end. I concept it, film it in a real routine or on location, and edit it to land on the platform it is built for.
- ✦ 10 to 60 second vertical UGC videos
- ✦ Real routines, never staged
- ✦ Testimonials that sound like a friend
- ✦ Captions, sound and clean pacing
- ✦ Claims kept on the right side of the ASA
- ✦ Raw clips on request
- ✦ Usage rights for organic and paid
- ✦ Product photography add-ons
Simple, honest rates
Pick a one-off or a bundle, or go monthly if you need a steady feed.
Single video
- ✦ One 10 to 60 second vertical video
- ✦ Concept, filming & editing
- ✦ Hooks, captions, sound & CTA
- ✦ Usage rights for organic and paid
Triple bundle
- ✦ Three videos from one shoot
- ✦ Three concepts, three hooks to test
- ✦ Captions, sound & CTAs on all
- ✦ Usage rights for organic and paid
Monthly
- ✦ 4, 8 or 12+ videos a month
- ✦ Editing of your own clips too
- ✦ Priority turnaround
- ✦ One creator who knows your brand
What this won’t do: UGC won’t make a product work that doesn’t, fake a transformation or promise you’ll go viral. What it does is make a genuinely good product look as trustworthy as it actually is, to the people most likely to buy it.
Wellness and fitness UGC FAQs
Do I own the content, and can I run it as ads?
Yes. Finished videos, and raw footage on request, with usage rights for organic posting and paid ads including Spark ads. No expiry, no per-use fees.
Can you film with my supplement or activewear, or in my studio?
Yes. On location, in your studio, or with product sent to me, woven into a real routine so it looks lived-in rather than staged.
Can the video say my product “boosts immunity” or “burns fat”?
Only if that is an authorised health claim, and most are not. Dodgy claims get pulled by the ASA fast. Personal experience sells better and keeps you safe, so I film it that way by default.
Free product. Do we have to call it an ad?
Yes. In the UK, gifted or paid content has to be clearly disclosed. Done well it still converts; honest always beats hidden, especially in wellness where people are already on guard.
How many videos, and how fast?
One, or three from a single shoot, which is where most brands start. About a week from filming.
Can you film my retreat or wellness stay in Asia?
Right now, yes. I’m travelling across Asia and filming as I go, so retreats, spas and wellness resorts in the region can get on-location content from a real guest’s point of view. Tell me the destination and I’ll tell you when I’m near it.
Recent wellness work
Fancy content people actually trust?
Tell me about your product and the routine it fits into, and I’ll come back with an idea within 1 working day.
See also: UGC retainers · short-form editing · travel UGC
